KFC gives dirty digits the finger

For its first ever global campaign, Mother London has devised a typically woke and meta offering by drawing attention to KFC’s marketing conundrums.  

Mindful of today’s need for extreme hygiene vigilance, the fast food giant has, for the time being, withdrawn the slogan it has used for 64 years, feeling it doesn’t quite sit right. 

With no replacement – bar the pixelations – the message in the film, KFC Presses Pause, along with OOH and all other advertising, is that less is more. 
 
Kate Wall, Head of Advertising KFC UK&I, comments: “We aren’t about skirting around issues at KFC and fortunately, in Mother and freuds, we have agencies that are as into big and bold ideas as we are. I think we all know it has been a tricky year for the hospitality and advertising industries but, like our slogan, we’ll bounce back. Bigger and better than ever”

Here at shots towers we’ve been pondering the etiquette of pandemic-era finger-lickin’ in general – is it OK to lick someone else’s fingers instead of your own as long as you buy them dinner first? And does fried chicken juice taste quite as good mixed with hand sanitiser gel anyway? 

Food for thought.