An emotional journey
Renault tracks the Clio’s development through the evolving relationship between mother and son.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Sebastian Strasser
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Sebastian Strasser
- Post Production Prodigious Paris
- Producer Gaetan Le Goff
- Production Manager Renaud Jaget
- Creative Director Marcelo Vergara
- Art Director Thibault Froment
- Producer Sarah Bouadjera
- Post Producer Vincent Bordier
- Audio Producer Boris Jeanne
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Sebastian Strasser
- Post Production Prodigious Paris
- Producer Gaetan Le Goff
- Production Manager Renaud Jaget
- Creative Director Marcelo Vergara
- Art Director Thibault Froment
- Producer Sarah Bouadjera
- Post Producer Vincent Bordier
- Audio Producer Boris Jeanne
Created by Publicis Conseil and directed by Sebastian Strasser, through Grand Bazar this lovely spot, titled The New Chapter of a Great Story, references the car’s various iterations since its launch 30 years ago, while focussing on a tale of maternal devotion and a young lad's rights of passage.
It highlights just how much a car can figure in significant moments between parent and child – those impassioned chats on the way to and from footie matches, laughs with soapy sponges on carwash days, hilarious mishaps during driving lessons, even mum finding a porn mag in her son’s luggage – awks.
The beautifully acted film ends with mum-turned-granny – who has aged exceedingly well, both literally and cinematically – accompanying her grown-up son as he takes his own daughter to play football in the new hybrid Renault Clio. Gulp.
