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Josh Cohen – How Not To Touch Your Face In Contagious Times

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With advice that one of the main routes of coronavirus transmission is through people touching their faces – which some of us apparently do about 23 times per hour – we're all discovering that it requires a will of iron to keep our mitts off our front-of-heads. 

Attempting to inject a little levity into the grim times we find ourselves in, Minimal Productions director Josh Cohen has created this fun film How Not to Touch Your Face in Contagious Times, which outlines a range of inventive, but bonkers, measures one can take to prevent this automatic habit. 

These include the wearing of helmets, gimp masks or straitjackets and the practice of ‘making your hands hurty’ by affixing sharp nails to them. Demonstrations of these are accompanied by quirky audio that adds greatly to the film's drollery. 

Cohen filmed the piece just before initial restriction measures hit New York, with a bare-bones crew of two (DP and prop master) who maintained social distancing throughout the project. When stay home measures where implemented, all post for the project had to be done on a remote basis. Everything to make the film was kept as minimal as possible. 

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