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EA Sports – FIFA21

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Despite being constructed in lockdown and about a videogame, Keane Pearce Shaw's kinetic, assured and brain-buzzing spot for EA's FIFA21 is anything but sedetary.

Enlisting a new generation of football stars - Kylian Mbappe, Erling Haaland, Joao Felix and Trent Alexander Arnold - as well as a familiar face [just check out the video thumbnail] and graphics collages by artist Jazz Grant, the film's frenzied pace and likeability make it a thrilling watch.

"From the very start," the Riff Raff director states, "myself and EA agreed we didn’t want this film to feel like a quarantine film, and I think we achieved something charismatic and charming. It was also super important for me to involve as many friends, family and colleagues in this project as possible. COVID has affected so many lives, especially in the arts and entertainment sector. So the more people that I could share this incredible project with, and in turn help out, the better.’ 

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