Juan Cabral's date with Axe
Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
- Managing Director/Executive Producer Lindsay Turnham
- Head of Production Lucy Jones
- Editing Warango
- Post Production/VFX Glassworks Barcelona
- Head of Post Production Olaia Casal
- Post Creative Lead Javier Verdugo
- Music/Music Supervision Big Sync Music
- VP Music Supervision Alex Menck
- Production Services Labhouse
- Production Services Managing Director Flora Fernandez-Marengo
- Production Services Executive Producer Majo Garofali
- Production Services Executive Producer Agustin Ortiz
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Dante Zamboni
- Copywriter Augusto Callegari
- Art Director Pedro Mezzini
- Designer Maria Sancho Suay
- Digital Creative Director Maria Garcia Campos
- Head of Production (HP) Felipe Calvino
- Production Designer Charly Carnota
- DP Leandro Filloy
- Colorist Julia Rossetti
- VFX Producer Marta Anton
- Sound Designer Aimar Molero
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
- Managing Director/Executive Producer Lindsay Turnham
- Head of Production Lucy Jones
- Editing Warango
- Post Production/VFX Glassworks Barcelona
- Head of Post Production Olaia Casal
- Post Creative Lead Javier Verdugo
- Music/Music Supervision Big Sync Music
- VP Music Supervision Alex Menck
- Production Services Labhouse
- Production Services Managing Director Flora Fernandez-Marengo
- Production Services Executive Producer Majo Garofali
- Production Services Executive Producer Agustin Ortiz
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Dante Zamboni
- Copywriter Augusto Callegari
- Art Director Pedro Mezzini
- Designer Maria Sancho Suay
- Digital Creative Director Maria Garcia Campos
- Head of Production (HP) Felipe Calvino
- Production Designer Charly Carnota
- DP Leandro Filloy
- Colorist Julia Rossetti
- VFX Producer Marta Anton
- Sound Designer Aimar Molero
First dates are always a bit spicy; a frisson of excitement, a touch of anxiousness, the worry that your in-car DJ setup isn't going to work...
OK, whilst the meet-ups in question for this lovely spot for Axe may not be everyone's experience - though a glitter-spewing exhaust pipe probably should be on the 'must do' list - the sentiment is spot on.
Directed by MJZ's Juan Cabral for LOLA MullenLowe, What Is Love takes not only its name but its soundtrack from Haddaway's 90s hit, and uses it to create a sensation-igniting montage for the fragrance brand's collaboration with Argentine DJ and producer BZRP.
