Ruby Wax talks the talk
The comedian’s mental health charity Frazzled espouses the healing value of real conversation over mindless chit chat.
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Credits
powered by
- Agency Revolt/London
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- Director Ed Bye
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Credits
powered by
- Agency Revolt/London
- Director Ed Bye
- Grade The Mill/London
- Executive Creative Director Orlando Warner
- Creative Director Matt Roach
- Creative Adam Redmond
- Senior Creative Alice Dowdall
- Senior Producer Sagal Aden Buxton
- Production Designer Vicky Hurley
- DP Oliver Schofield
- Editor Emma Stockton
- Sound Rowan Gill
- Composer/Sound Designer/Audio Mixer Brendan Crehan
Credits
powered by
- Agency Revolt/London
- Director Ed Bye
- Grade The Mill/London
- Executive Creative Director Orlando Warner
- Creative Director Matt Roach
- Creative Adam Redmond
- Senior Creative Alice Dowdall
- Senior Producer Sagal Aden Buxton
- Production Designer Vicky Hurley
- DP Oliver Schofield
- Editor Emma Stockton
- Sound Rowan Gill
- Composer/Sound Designer/Audio Mixer Brendan Crehan
Marking yesterday’s World Mental Health Day, the amusing ad small talk promotes the online community platform Frazzled, which was developed following the success of Ruby Wax’s bestselling book on mindfulness.
Produced and directed by Ruby Wax’s husband and Ed Bye, and created by London agency Revolt, the film shows two work colleagues exchanging vacuous bants around the water cooler while concealing the angst they are really experiencing.
Speaking in generic subtextual dialogue – “Disinterested question about work?” and “Fake laugh!” – it ends with Wax whizzing into the scene recommending that the niceties are cut in favour of the open emotional conversations offered in the group sessions on Frazzled.
