All power to the plant
The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free.
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Credits
powered by
- Agency AKQA Bloom/Miami
- Production Company Faktion Films
- Director Vincas Sruoginis
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Credits
powered by
- Agency AKQA Bloom/Miami
- Production Company Faktion Films
- Director Vincas Sruoginis
- Music Da House Audio/Brazil
- Global Music Director/Composer Lucas Mayer
- Executive Music Producer Carol Masseti
- Founder/Executive Creative Director Jean Zamprogno
- Founder/Executive Creative Director Fernando Pellizzaro
- Group Creative Director Rodolfo Fernandes
- Executive Producer Heather Harlow
- Senior Art Director Luiza Degli Sgualdi Lopes
- Senior Art Director Sera Takata
- Senior Copywriter Isabella Ciardelli
- Copywriter Cameron Hamlet
- Editor Vincas Sruoginis
Credits
powered by
- Agency AKQA Bloom/Miami
- Production Company Faktion Films
- Director Vincas Sruoginis
- Music Da House Audio/Brazil
- Global Music Director/Composer Lucas Mayer
- Executive Music Producer Carol Masseti
- Founder/Executive Creative Director Jean Zamprogno
- Founder/Executive Creative Director Fernando Pellizzaro
- Group Creative Director Rodolfo Fernandes
- Executive Producer Heather Harlow
- Senior Art Director Luiza Degli Sgualdi Lopes
- Senior Art Director Sera Takata
- Senior Copywriter Isabella Ciardelli
- Copywriter Cameron Hamlet
- Editor Vincas Sruoginis
This initiative for the PBFA created by AKQA Bloom brought together such names as NotCo, Impossible Foods, Beyond Meat, to collaborate on a leaflet outlining all the good things a plant-based diet May Cause.
The zesty, zipplily-edited film, directed by Vincas Sruoginis, through Faktion Films, was released during the recent Climate Week in NYC and alerts consumers to the positive and unexpected changes that plant-based foods can bring to the planet and its people.
Eating a delicious plant-based hot dog, for example, may cause you to love said dog more than your own mutt.
