Jimothy Lacoste’s virtual odyssey

Directed by Calum Macdiarmid through Great Guns, this entertaining promo for Jimothy Lacoste’s track Bye London, marks a departure from the usual urban settings of the star's videos. 

This time he’s transported to Crete after selecting a sunny beach for his Zoom setting. Still at his desk and in his dressing gown, he performs his signature dance moves all over the island’s wild landscapes, joined by an odd line-up of co-stars (who were actual passers by) in varying degrees of undress.

The video features lush locations across southern Crete, selected by the director who had recently been living on the island. Wide shots of Crete were filmed by a drone, navigating heavy winds, a nail-biting crash and a tussle with a palm tree. These crisp images contrast and highlight the lo-fi textural qualities of the DV Sony Handycam footage that’s often a part of Lacoste’s videos. 

Macdiarmid comments: “The way Jimothy and I worked together basically involved me writing some ideas for scenes, and if he liked them he'd say “sick bro” and we’d shoot. One of the joys of working with him is that he’s unbelievably committed to the cause: if you want him stood on top of a motorway tunnel, he's there; on top of an abandoned roadside digger, he's there; in front of the nudists that have just shown up, he's there."