Jason Yan Francis joins Friend

Friend launches into 2026 at full throttle, announcing the signing of Jason Yan Francis for UK commercial and music video representation.

Known for bold, concept-driven films executed with razor-sharp technical precision, Francis' work grabs attention from the first frame and doesn’t let go. His distinctive visual language blends dynamic camera movement, playful edits, hand-animated details and collage, resulting in striking, graphic worlds that land with confidence and a knowing sense of humour. Spontaneous yet intentional, his storytelling is rooted in everyday life and elevated through inventive, design-led execution.

Already trusted by iconic brands, including Dior, Absolut, Lacoste, YSL, Samsung and Adidas. Francis brings a fearless approach and brilliant track record. With his arrival, Friend continues to sharpen its roster with directors who push visual boundaries, and the team couldn’t be more excited about what’s ahead.

EP and Founder Luke Jacobs adds: "The ethos of Friend has always been about working with people who inspire us. Jason’s work occupies that rare space where high-end craft meets genuine cultural relevance. We are honoured he’s chosen Friend as his home and are ready to get to work on some truly special projects."