Publicis Conseil rejuvenate the Dacia Logan
A new spot through agency Publicis Conseil, unveils the new generation of its iconic sedan.
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Dacia unveils the new generation of its iconic sedan for Romania and Morocco: a new Dacia Logan.
A symbol of accessibility and reliability for over twenty years, new Logan steps confidently into modernity, delivering enhanced technology and comfort while remaining true to its DNA.
In Romania and Morocco alike, the Dacia Logan is far more than a car: it is a benchmark, a shared reference point and a symbol of closeness and trust. With this new generation, Dacia pays tribute to that legacy while projecting the Logan into the future, more elegant, intuitive and contemporary than ever.
This launch is supported by a poetic campaign directed by Vladimir de Fontenay. Breaking away from performance‑driven conventions, the film embraces an emotional approach, celebrating the unique place new Logan holds in the lives of its drivers.
Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Vladimir De Fontenay
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Credits
View on- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Vladimir De Fontenay
- Executive Producer Nathalie Lecaer
- Post Production Prodigious Paris
- Post Producer Raimbaut Gaffier
- Post Producer Laurent Charon
- Sound Start-Rec
- Audio Producer Mathieu Francois
- Audio Engineer Roman Dutour
- Production Services Shot in Mars & Mino
- CEO Agathe Bousquet
- CEO/Chief Creative Officer Marco Venturelli
- Executive Creative Director Romulus Petcan
- Executive Creative Director Gabriel Gherca
- Art Director Florent Abeilhe
- Copywriter Mihai Costache
- Producer Benjamin Auberdiac
- DP Justin Brown
- Editor Marie Charlotte Moreau
- Editor Benjamin Bruel
- Flame Artist Sebastien Delecour
- VFX Supervisor Guillaume Nadaud
- Colorist Arthur Paux
- Audio Producer Pierre-Antoine Pilat
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis Conseil/Paris
- Production Company Iconoclast France
- Director Vladimir De Fontenay
- Executive Producer Nathalie Lecaer
- Post Production Prodigious Paris
- Post Producer Raimbaut Gaffier
- Post Producer Laurent Charon
- Sound Start-Rec
- Audio Producer Mathieu Francois
- Audio Engineer Roman Dutour
- Production Services Shot in Mars & Mino
- CEO Agathe Bousquet
- CEO/Chief Creative Officer Marco Venturelli
- Executive Creative Director Romulus Petcan
- Executive Creative Director Gabriel Gherca
- Art Director Florent Abeilhe
- Copywriter Mihai Costache
- Producer Benjamin Auberdiac
- DP Justin Brown
- Editor Marie Charlotte Moreau
- Editor Benjamin Bruel
- Flame Artist Sebastien Delecour
- VFX Supervisor Guillaume Nadaud
- Colorist Arthur Paux
- Audio Producer Pierre-Antoine Pilat
The film tells a love story in reverse, with new Logan as a faithful, simple and timeless companion. It brings to life the signature “If only we could grow like our car: younger”, reminding us that, over time, some companions remain forever young by our side.
New Logan features a refreshed design, inspired by the latest Dacia evolutions (Sandero Stepway, Jogger). Its redesigned front, Y-shaped light signature, and Dacia Link logo reinforce a simple yet strong identity. Inside, the car reaches a new technological milestone with a connected multimedia system, fully aligned with Dacia's philosophy of useful innovation.
Available with bi‑fuel petrol/LPG powertrains for greater efficiency and driving range, and, in Romania, with a smooth, quiet automatic transmission, new Logan delivers a modern, comfortable driving experience. With this model, Dacia reaffirms its commitment to simple, smart and sustainable mobility.
A first within the Renault Group, Dacia, in partnership with Publicis Conseil and production companies Prodigious, Iconoclast and Shot in Mars, has been awarded the 2‑star Ecoprod label, audited by AFNOR Certification, for its four new films for Duster, Logan, Sandero and Jogger as part of the Dacia Synergie 2025 project.
A world first in the automotive sector, marking a major milestone in the responsible transformation of communication and audiovisual production.
