Making the everyday extraordinary with KrisFlyer
Look inside KrisFlyer’s latest cinematic journey produced by Plan A Production.
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In KrisFlyer’s latest campaign, Make All Your Moments Extraordinary, director Salihin Ramli offers a quietly powerful perspective on how everyday moments can be elevated through intention, care, and thoughtful design.
Rather than chasing spectacle or extravagance, the film finds its emotional core in life’s small details, where a simple family meal, a birthday surprise, or a spontaneous idea can become a lasting memory.
Produced by Plan A Production, the project marks an ambitious collaboration that brings to life a richly crafted KrisFlyer universe, cinematic in scale yet grounded in human truth. KrisFlyer is positioned not as a conventional loyalty programme, but as a subtle enabler: a presence that enhances experiences by making them more seamless, more rewarding, and ultimately more meaningful.
At the heart of the story is a family, guided through the journey by the innocent voice of a young girl. Her childlike curiosity anchors the film emotionally, ensuring that even its most stylised moments feel intimate and relatable. Through her eyes, the audience is led across a series of interconnected spaces, each representing a KrisFlyer ecosystem, from Pelago and KrisShop to Kris+ and Singapore Airlines / Scoot—woven together into a single, fluid narrative world.
Credits
View on- Agency TBWA/Singapore
- Production Company Plan A
- Director Salihin Ramli
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Credits
View on- Agency TBWA/Singapore
- Production Company Plan A
- Director Salihin Ramli
- Head of Production Duong Tran
- Producer Minh Anh Nguyen Thi
- Executive Producer Lorenc Hoxha
- DP Kelvin Chew
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Singapore
- Production Company Plan A
- Director Salihin Ramli
- Head of Production Duong Tran
- Producer Minh Anh Nguyen Thi
- Executive Producer Lorenc Hoxha
- DP Kelvin Chew
Visually, the campaign draws clear inspiration from the distinctive cinematic language of Wes Anderson. Known for his precise symmetry, centered compositions, carefully curated colour palettes, and handcrafted production design, Anderson’s influence is evident in the film’s structured framing and highly controlled visual worlds. Each room functions like a self-contained set, meticulously designed yet seamlessly connected, creating a universe that feels whimsical, graphic, and thoughtfully composed rather than fantastical.
This stylised approach is balanced by a commitment to tactility and physicality. Transformations unfold through practical set design, sliding walls, rotating panels, and subtle reveals, allowing the magic to feel grounded and believable. The KrisFlyer miles coin becomes a recurring symbol of potential, gently elevating each moment without ever overshadowing the human story.
Ultimately, Make All Your Moments Extraordinary is a celebration of how meaningful experiences are often born from simplicity. It reframes KrisFlyer as more than a platform for rewards, but as a quiet companion in everyday life, one that helps turn ordinary moments into memories worth holding onto.
