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Credits
powered by
- Agency McCann/London
- Production Company Academy
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Credits
powered by
- Agency McCann/London
- Production Company Academy
- Post Production Black Kite Studios
- Chief Creative Officer Laurence Thomson
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Art Director Ran Stallard
- Copywriter Jenna Morrissey
- Creative Tom Dixon / UK
- Creative Erik Uvhagen
- Chief strategy Officer Theo Izzard-Brown
- Producer Anna Cartwright
- Executive Producer Medb Riordan
- DP Rina Yang
- DP Ben Magahy
- Editor Thomas Grove-Carter
- Colorist George K
- Sound Designer Adam Smyth
- Music Dominic Bastyra
Credits
powered by
- Agency McCann/London
- Production Company Academy
- Post Production Black Kite Studios
- Chief Creative Officer Laurence Thomson
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Art Director Ran Stallard
- Copywriter Jenna Morrissey
- Creative Tom Dixon / UK
- Creative Erik Uvhagen
- Chief strategy Officer Theo Izzard-Brown
- Producer Anna Cartwright
- Executive Producer Medb Riordan
- DP Rina Yang
- DP Ben Magahy
- Editor Thomas Grove-Carter
- Colorist George K
- Sound Designer Adam Smyth
- Music Dominic Bastyra
In the run up the start of The Championships, the All England Lawn Tennis Club (AELTC) is capturing the fervour of this year’s long-awaited Wimbledon tournament in a film devoted to the game's devotees.
Created by McCann London and directed by US from Academy, It’s a Wimbledon Thing, celebrates the uniqueness of Wimbledon aficionados around the world.
Unmistakable British scenes include rain-soaked, Pimm's-soaked BBQs, Wimbledon bake-offs with impressive 'lawn cakes' and devotees from Tokyo, Thailand, New York and beyond engaging remotely in the on-court action.
AELTC Chief Executive Sally Bolton OBE commented: “Last year’s cancellation provided a reminder of the immense passion that our fans have for Wimbledon, brought to life through the many different traditions they re-created, all around the world. This year’s campaign aims to put this fandom at the heart of our narrative, and we are really looking forward to everyone engaging with Wimbledon again when The Championships begin on 28 June.”
