Aging Pride is in Vogue

Pride month often sees brands put same-sex couples in the spotlight, but, as with most advertising, the attention is paid to the young and shiny.

However, for their heartfelt celebration of Pride's importance, British Vogue and director Emily McDonald and production company Forever reminisce with a handful of queer and trans individuals in their 60s and 70s.

David, 75, Peggy, 73, Ted, 71, and 69-year-old Adele reflect on their memories of coming out, the remarkable change they’ve witnessed in their lifetimes; living through social changes from Stonewall riots in 1969, to the first Pride marches of the 70s.

Offering an inciteful and important perspective on societal progress, Looking Back with Pride does what many brand's work strives and fails to do with their coverage: actually says something.