It’s a cola magic
Music platform Coke Studio announces its expansion with a new film featuring global up-and-coming artists.
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Credits
powered by
- Agency BETC/London
- Production Company Iconoclast
- Director We Are From LA
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Credits
powered by
- Agency BETC/London
- Production Company Iconoclast
- Director We Are From LA
- Executive Production Shelter.film
- Music GUM/Paris
- Post Produciton Mathematic
- Executive Creative Director Alasdhair MacGregor-Hastie
- Creative Director David Adamson
- Art Director Erika Reyes
- Executive Producer Sam Fontaine
- Music Creative Director Adam Ghoubali
- Executive Producer Nathalie Lecaer
- DP Nathalie Lecaer
- Line Producer Melodie Buchris
- Production Designer Arno Roth
- Line Producer Yulia Foster
- Editor Simon Colin
- Colorist Mathieu Caplanne
Credits
powered by
- Agency BETC/London
- Production Company Iconoclast
- Director We Are From LA
- Executive Production Shelter.film
- Music GUM/Paris
- Post Produciton Mathematic
- Executive Creative Director Alasdhair MacGregor-Hastie
- Creative Director David Adamson
- Art Director Erika Reyes
- Executive Producer Sam Fontaine
- Music Creative Director Adam Ghoubali
- Executive Producer Nathalie Lecaer
- DP Nathalie Lecaer
- Line Producer Melodie Buchris
- Production Designer Arno Roth
- Line Producer Yulia Foster
- Editor Simon Colin
- Colorist Mathieu Caplanne
Curated in partnership with Universal Music Group, Coca-Cola and BETC have released a new spot, The Conductor, to announce the expansion of Coke Studio, a music platform that builds on the programme originally launched in Pakistan in 2008.
The film, directed by Iconoclast's We Are From LA, features global breakthrough artists who each bring their own unique style to the music, reimagining Queen’s A Kind of Magic for a new generation.
Gliding through a concert hall, up-and-coming artists include Grammy-nominated American R&B sensation Ari Lennox, British singer-songwriter Griff, Turkish electro-pop producer Ekin Beril, Latin urban pop powerhouse Mariah Angeliq, Nigerian singer-songwriter and producer Tems, Canadian-Indian rapper and producer Tesher, and colourful, multi-lingual K-Pop girl band TRI.BE, perform the iconic track in tandem.
In addition to the film, each of the artists has also recorded their own versions of A Kind of Magic, all of which are available to watch on the Coke Studio YouTube hub.
