Forever 21’s la la land
A Little LA In All of Us is a campaign dedicated to the fashion brand's home city roots.
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Forever 21’s new spot is a love letter to LA, celebrating the energy of the city and the people who give it its vibrant pulse.
Created by The Salon with direction from Florence's Anthony Pham and John Merizalde, the campaign is inspired by the different lifestyles found in Los Angeles neighbourhoods, with the new campaign logo reflecting six distinct parts of the city: Downtown LA, Koreatown, East LA, Malibu, Hollywood and Venice.
Carrying an endless summer within it, A Little LA In All of Us, is a sun-drenched depiction of the home city of Forever 21, praising the immigrants building new foundations for the future, the artists innovating entertainment, and the LA-natives holding down the city's iconic history.