IRN-BRU's flavour fight
Is it bubblegum or tutti-frutti ? Ginger or rhubarb? This new spot for the famous Scottish soft drink tries to get to a definitive answer, and succeeds...sort of.
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Credits
powered by
- Agency Leith Agency/Edinburgh
- Production Company Stink/UK
- Director Ben Whitehouse
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Credits
powered by
- Agency Leith Agency/Edinburgh
- Production Company Stink/UK
- Director Ben Whitehouse
- Production Service Icon Films/Romania
- Sound Designer John Vick
- Colorist Ondrej Stibinger
- Music Leland Music
- Chief Creative Officer Phil Evans
- Chief Creative Officer Troy Farnworth
- Creative Jim Swan
- Creative Sam Muir
- Producer Fraser Hunter
- Executive Producer Jeremy Smith
- Producer Paz Parasmand
- DP Jaime Feliu Torres
- Editor Ben Campbell
Credits
powered by
- Agency Leith Agency/Edinburgh
- Production Company Stink/UK
- Director Ben Whitehouse
- Production Service Icon Films/Romania
- Sound Designer John Vick
- Colorist Ondrej Stibinger
- Music Leland Music
- Chief Creative Officer Phil Evans
- Chief Creative Officer Troy Farnworth
- Creative Jim Swan
- Creative Sam Muir
- Producer Fraser Hunter
- Executive Producer Jeremy Smith
- Producer Paz Parasmand
- DP Jaime Feliu Torres
- Editor Ben Campbell
If you've ever had a swig of IRN-BRU then you'll know that its taste is... different. Indescribable, some might say.
In this new campaign from the The Leith Agency Edinburgh the nation is being challenged to put its taste buds to the test and pinpoint the 'BRU-nique' flavour of the iconic Scottish soft drink.
Part of the campaign is this new TV spot, directed by Stink's Ben Whitehouse, which is set in a wild west saloon in which a brawl erupts between IRN-BRU fans, each declaring their take on the drink's flavour is the definitive IRN-BRU taste, be that bubblegum, tutti-frutti, orange or cream soda. Order is eventually restored by a lone cowboy who brings peace by getting everyone to agree that, simply, “it tastes magic”.
Which is why the popular soft drink has launched The Great Taste Debate on social media, challenging the public to grab a can, take a sip, and tell them what flavours they detect via the #IRNBRUchallenge hashtag.
