Idles' supermarket sweep
David Helman homes in on peculiar superstore happenings in an offbeat promo for the British rock band’s latest track, Gift Horse.
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Credits
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- Production Company Iconoclast UK
- Director David Helman
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Credits
powered by
- Production Company Iconoclast UK
- Director David Helman
- Executive Producer Jean Mougin
- Editor Nick Rondeau
- Colorist Kaitlyn Battistelli
- Executive Color Producer James Drew
- Color Producer Nat Tereshchenko
- Executive Producer Sarah Pearson
- Producer Manoela Chiabai Farani
- DP Mattias Rudh
- Production Designer Max Randall
- Art Director Anna Grabowska
- Assistant Editor Sidney Williams
- Post Producer Esther Gonzalez
- Head of Production - Color Natasha Sattler
- Online Artist Logan Tarter
Credits
powered by
- Production Company Iconoclast UK
- Director David Helman
- Executive Producer Jean Mougin
- Editor Nick Rondeau
- Colorist Kaitlyn Battistelli
- Executive Color Producer James Drew
- Color Producer Nat Tereshchenko
- Executive Producer Sarah Pearson
- Producer Manoela Chiabai Farani
- DP Mattias Rudh
- Production Designer Max Randall
- Art Director Anna Grabowska
- Assistant Editor Sidney Williams
- Post Producer Esther Gonzalez
- Head of Production - Color Natasha Sattler
- Online Artist Logan Tarter
Twerking in the fruit aisle, a child trapped in the freezer, and balaclava-clad kids doing Tiktok dances… just your average trip to the supermarket then.
Helmed by Iconoclast's David Helman, this eccentric promo for British rock band Idles’ latest track, Gift Horse, places the groups’ frontman Joe Talbot - and a muscular bull (make that make sense) - at the centre of an increasingly bizarre fever dream of a superstore experience.
Disorienting, mildly disturbing, and quite frankly impossible to decipher, the film descends into deadpan pandemonium as an eccentric and apathetic cast of late-night shoppers act out the strangest behaviours.
