Huawei’s red square rules
Creative company The-Artery expresses the limitless world of digital content for the electronics brand’s mobile app store.
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Credits
powered by
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- Production Company Jiminy Creative
- Director Eli Sverdlov
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Credits
powered by
- Production Company Jiminy Creative
- Director Eli Sverdlov
- Production Service Family Production
- Design/VFX/Animation The-Artery
- Editor Noam Weissman
- Exec Producer Kobi Hoffmann
- Producer Amir Feingold
- Producer Orit Pinco
- DP Tobias Hochstein
- Exec Service Producer Nikita Bukowski
- Service Producer Marina Petrenko
- Creative Director Vico Sharabani
- Executive Post Producer Deborah Sullivan
- 2D Lead Artist Asaf Yeger
- 2D Artist Matthew Tremaglio
- 2D Artist Westley Sarokin
- 3D Artist Bogdan Mihajlovic
- Designer Lauren Indovina
- Colourist Stephen Picano
Credits
powered by
- Production Company Jiminy Creative
- Director Eli Sverdlov
- Production Service Family Production
- Design/VFX/Animation The-Artery
- Editor Noam Weissman
- Exec Producer Kobi Hoffmann
- Producer Amir Feingold
- Producer Orit Pinco
- DP Tobias Hochstein
- Exec Service Producer Nikita Bukowski
- Service Producer Marina Petrenko
- Creative Director Vico Sharabani
- Executive Post Producer Deborah Sullivan
- 2D Lead Artist Asaf Yeger
- 2D Artist Matthew Tremaglio
- 2D Artist Westley Sarokin
- 3D Artist Bogdan Mihajlovic
- Designer Lauren Indovina
- Colourist Stephen Picano
A visual tour-de-force, the film, Explore It, sees the red logo for Huawei’s AppGallery referenced in a dazzling procession of iterations; appearing in liquid, lasers, mirrors, fire, Tetris cubes, videogame power-ups, celestial rectangular tunnels and even an ultrasound scan showing an unborn babe.
Created by agency LH/Israel and directed by Eli Sverdlov through Jiminy Creative, the film was shot in various locations in Kiev, Ukraine, while editing, design, animation, visual effects, and grading were all done at The-Artery, led by colourist Steve Picano and Design Director Lauren Indovina. The entire production was completed in only 16 days.
