wagamama draws on tradition with a kawaii anime film
Rendered in clear animation and full of stylish exaggerations that imitate the Japanese anime expressions, Bowl to Soul is a fun, easy-on-the-eyes film that shows off Passion Studio’s eye for detail.
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Credits
powered by
- Agency MullenLowe/London
- Production Company Passion Animation Studios
- Director Mads Broni
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Credits
powered by
- Agency MullenLowe/London
- Production Company Passion Animation Studios
- Director Mads Broni
- Creative Ben Williams
- Exec Partner Phil Rumbol
- Executive Creative Director Mark Elwood
- Producer Vanessa Hunt
- Sound Design Wave Recording Studios
- Music Thirty Two Music
- Exec Producer Luiza Cruz-Flade
- Producer Elin Tiberg
- Compositing/Grade Guillaume Le Roux
- 2D Artist Jonghyun Jun
- Sound Designer Martin Leitner
- Music Producer Toby Slade-Baker
Credits
powered by
- Agency MullenLowe/London
- Production Company Passion Animation Studios
- Director Mads Broni
- Creative Ben Williams
- Exec Partner Phil Rumbol
- Executive Creative Director Mark Elwood
- Producer Vanessa Hunt
- Sound Design Wave Recording Studios
- Music Thirty Two Music
- Exec Producer Luiza Cruz-Flade
- Producer Elin Tiberg
- Compositing/Grade Guillaume Le Roux
- 2D Artist Jonghyun Jun
- Sound Designer Martin Leitner
- Music Producer Toby Slade-Baker
In this charming ad from MullenLowe and Passion Animation Studios, a young girl is taken on a fantastic trip as she dives into a bowl of noodles at a wagamama restaurant.
A young woman gets ready for her day, walking through town to meet up with her friends at the wagamama restaurant. Meanwhile, a chef prepares ingredients for the noodle bowl that transports the woman to a flavorful fantasy world of dumpling gondolas and exploding star anise.
With an eye on the Japan-based Olympics in August, MullenLowe has utilized an ubiquitous art style to show off the culture and tone of the restaurant. The focus isn’t on the food, but the feeling and director Mads Broni has captured an artistic vision of food, drawing on the historic importance of food in anime to inform the tone of Bowl to Soul.
