Hope springs for B&Q
Uncommon London grows its Build a Life campaign with a new spot that ushers out the harsh winter months and welcomes in the hope of spring.
)
Credits
powered by
- Agency Uncommon/London
- Production Company Riff Raff
- Director The Sacred Egg
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Uncommon/London
- Production Company Riff Raff
- Director The Sacred Egg
- Editor Sam Bould
- DP Alex Barber
- Colorist Matthieu Toullet
- VFX Supervisor Tom Harding
- CG Lead Fabian Frank
- Music Supervision Pitch & Sync
- Audio Post Soundtree Music
- Producer Cathy Hood
- Producer Ryan Hancocks
Credits
powered by
- Agency Uncommon/London
- Production Company Riff Raff
- Director The Sacred Egg
- Editor Sam Bould
- DP Alex Barber
- Colorist Matthieu Toullet
- VFX Supervisor Tom Harding
- CG Lead Fabian Frank
- Music Supervision Pitch & Sync
- Audio Post Soundtree Music
- Producer Cathy Hood
- Producer Ryan Hancocks
It's not just the UK's plant life that's emerging from a harsh winter into a new, hope-filled season.
After a difficult three months-plus of national lockdown, restrictions across the UK start to ease from today (March 29), a day after the country switched to British Summer Time and officially welcomed spring. Uncommon London's new campaign for DIY store B&Q stylishly bids farewell to the winter months in an open letter to the season that says, "we didn't lose hope, we planted it".
Called We Will Grow Again, the spot was directed by The Sacred Egg through Riff Raff and recognises that home improvement isn’t just about fixing things but about progress. “The arrival of spring has never meant more to all of us than it has now," said Nils Leonard, Co-founder of Uncommon Creative Studio. "We’re not just coming out of another winter — there’s a whole load of stuff we’re leaving behind this time. The sentiment that we will grow again is a lesson nature teaches us every year: the good stuff will always come through if you plant it.”
