Credits
powered by- Agency Mekanism/New York
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Credits
powered by- Agency Mekanism/New York
- Executive Creative Director David Horowitz
- Senior Copywriter Sharath Verghese
- Senior Art Director Brad Kranjec
- Executive Producer Felix Messina
- Editing Final Cut/London
- Color/Post Production Ark Edit
- Music/Sound Design/Mix Barking Owl
Credits
powered by- Agency Mekanism/New York
- Executive Creative Director David Horowitz
- Senior Copywriter Sharath Verghese
- Senior Art Director Brad Kranjec
- Executive Producer Felix Messina
- Editing Final Cut/London
- Color/Post Production Ark Edit
- Music/Sound Design/Mix Barking Owl
Using information garnered from thousands of digital conversations, Mekanism fed all the data into two AI-powered robots..and then set them up on a date.
Surprisng no body, putting the two bots in front of each other for a romantic conversation only leads to dry, boring, staid phrases and questions...the kind that everyone on Tindr is used to having. It's a horrible feeling to relate to a bot-driven conversation. There’s one moment when the man-bot says, “sick” and the breath was knocked clean out of my lungs. I’ve been on that date.
The conversation in Date More Human may be simulated, but the second-hand embarrassment is real as the bots constantly struggle to come up with the next thing to say. Mekanism fed survey responses from daters around the world, along with frequently used dating app cliches, into multiple AI chatbot algorithms to generate hundreds of first date conversations as the bots responded to each other. The spot for Jose Cuervo was produced by 1stAveMachine.