Heinz celebrates 150 years of clean plates
A jolly montage shows us what we all know - a plate without ketchup always needs a dollop.
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Credits
powered by
- Agency BBH/London
- Production Company Outsider
- Director Dom & Nic
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Credits
powered by
- Agency BBH/London
- Production Company Outsider
- Director Dom & Nic
- Music Supervisor The Most Radicalist Black Sheep Music
- Post Production The Mill/London
- Post Production Gramercy Park Studios
- Chief Creative Officer Ian Heartfield
- Associate Creative Director David Lasar
- Associate Creative Director Thibault Michal
- Creative Director Nick Kidney
- Creative Director Kevin Stark
- Producer Manuela Franzini
- Assistant Producer Cameron Simpson
- Executive Producer Richard Packer
- Producer John Madsen
- DP Tom Townend
- Editor Ed Cheesman
- Sound Toby Griffin
Credits
powered by
- Agency BBH/London
- Production Company Outsider
- Director Dom & Nic
- Music Supervisor The Most Radicalist Black Sheep Music
- Post Production The Mill/London
- Post Production Gramercy Park Studios
- Chief Creative Officer Ian Heartfield
- Associate Creative Director David Lasar
- Associate Creative Director Thibault Michal
- Creative Director Nick Kidney
- Creative Director Kevin Stark
- Producer Manuela Franzini
- Assistant Producer Cameron Simpson
- Executive Producer Richard Packer
- Producer John Madsen
- DP Tom Townend
- Editor Ed Cheesman
- Sound Toby Griffin
It's fair to say that, in the world of sauces, few are as beloved and iconic as a bottle of Heinz Ketchup.
Utilising the truism that a dollop of the red stuff graces most of our plates at some point, BBH London's Celebrating 150 Years Of Heinz sees meal after meal finished up with a swipe through a saucy mixture. In joyful montage, backed by 60’s novelty track I Like It! by comedy duo Mike and Bernie Winters, Dom & Nic present platter after platter in perfect sequence (with a few movie references thrown in for good measure).
The spot is airing across UK & Europe, Middle East & Africa and is supported by multiple cross-channel activations, including an out-of-home takeover of the BFI IMAX Cinema in London’s South Bank alongside a print and OOH campaign of more than 30 single empty plates; from the metal dishes of the 1800s right the way through to the simple, undecorated plates of the modern day.
