Head & Shoulders’ negative affirmations
The dermatological shampoo brand releases an enjoyable romp through movie genres based on the theme of not having dandruff.
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Credits
powered by
- Agency PG One/London
- Production Company Creators Inc
- Director Tony Barry
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Credits
powered by
- Agency PG One/London
- Production Company Creators Inc
- Director Tony Barry
- Creative Director Oliver Farrington
- Creative Oliver Farrington
- Creative Claudio Pasqueletti
- Creative Stephen Beverley
- Senior Producer Jenni Humphrey
- Producer Sara Cummins
- Executive Producer Chris Barrett
- Executive Producer Verity White
- DOP Jaime Feliu Torres
- Editor @ Whitehouse Post Sam Gunn
Credits
powered by
- Agency PG One/London
- Production Company Creators Inc
- Director Tony Barry
- Creative Director Oliver Farrington
- Creative Oliver Farrington
- Creative Claudio Pasqueletti
- Creative Stephen Beverley
- Senior Producer Jenni Humphrey
- Producer Sara Cummins
- Executive Producer Chris Barrett
- Executive Producer Verity White
- DOP Jaime Feliu Torres
- Editor @ Whitehouse Post Sam Gunn
While the refrain may become a tad repetitive, there is plenty to relish in this selection of cinematic scenarios that lead up to our hero’s assertion that he enjoys a flake-free barnet.
Created by Publicis Groupe agency PG One, and directed by Tony Barry through Creators Inc, the spot sees a man and his ever-present bottle of Head & Shoulders appearing in scenes from thrillers, horror flicks and a colourful musical replying to the comment: “I didn’t know you had dandruff?” with a proud, “I don’t!”.
Dripping with atmospheric detail, a moody monochrome romance sees him respond to his lover’s hair-related query with a velvety “Je n’ai pas!” Classy.
