Have a ball with Smirnoff

Created by McCann and directed by The Sacred Egg through Riff Raff, this mesmerising film is the second creative spot introduced by vodka brand Smirnoff following the launch of its vibrant global campaign, WE DO WE, earlier this year.

Bold and technically challenging, We Do Atomic unfolds in a bar, where colourful individuals transform as they start to mingle, culminating in a mesmerising cocktail of amorphous, bouncing forms, visually representing the magic that happens when different people, or ingredients and flavours, come together. 

The film combined the skills and technical abilities of a global collective of creatives, choreographers, producers, animators and 3D modellers, with the brand’s dedication to diversity, equity and inclusion considered at each phase of the creative process, from casting to selection of the creatives and crew.