(Body) build it and they will come
This stylish spot for DRUMSHEDS – Broadwick Live’s new supersized music and arts venue in London – draws a bold, oblique comparison between the quest for heft and the hugeness of the 608,000-square-foot space.
)
Credits
powered by
- Agency Client Direct
- Production Company Stink/UK
- Director Eoin Glaister
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Production Company Stink/UK
- Director Eoin Glaister
- Edit House Trim
- Post House Freefolk
- DP Spike Morris
- Production Designer Hugo Harris
- Editor James Forbes-Robertson
- Colorist Marty McMullan
- Post Producer Charles Gillett
- Post Producer Laura Ricketts
- Sound Mix Aaron Taffel
- Sound Producer Molly Butcher
Credits
powered by
- Agency Client Direct
- Production Company Stink/UK
- Director Eoin Glaister
- Edit House Trim
- Post House Freefolk
- DP Spike Morris
- Production Designer Hugo Harris
- Editor James Forbes-Robertson
- Colorist Marty McMullan
- Post Producer Charles Gillett
- Post Producer Laura Ricketts
- Sound Mix Aaron Taffel
- Sound Producer Molly Butcher
Classical symmetry, proportion, perfection, mass. These are the qualities the bodybuilders strive for in this sassy campaign for DRUMSHEDS, directed by Eoin Glaister through Stink.
Titled Big is Beautiful, the film explores the synergy between bodybuilding and the vast venue, which has a capacity of 15,000. Working side-by-side with Broadwick's in-house design director, Jack Walmsley, Glaister co-developed the concept and script to promote DRUMSHEDS' SS24 programming announcement.
DRUMSHEDS (from the team behind London's Printworks) opened in October this year, with headline appearances from the likes of Skepta, Bicep, Hot Chip and Sugababes. This year's music programme includes: Bonobo, Chase & Status, Adam Beyer, Shy Fx, Craig David, Amelie Lens and other big hitters.
