Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.
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Credits
View on- Agency OUT OF OFFICE
- Production Company magna studios/London
- Director UNCANNY
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Credits
View on- Agency OUT OF OFFICE
- Production Company magna studios/London
- Director UNCANNY
- Ad Agency Actually Creative
- Post Production RASCAL
- Sound Design Harbor Picture Company/UK
- Creative Director Lewis Levi
- Copywriter Alex Motlhabane
- Executive Producer Amna Khan
- Executive Producer Neil Andrews
- Executive Producer Joel Spencer
- Producer Sidney Arthur
- Production Designer Sasha Hilton
- DP Borja Llorens
- DP Sam Hooper
- Editor UNCANNY
- Post Producer Eliza Light
- Colorist Tim Smith
- Executive Producer Jai Mhach Durban
- Sound Designer George Castle
- Sound Designer James Benn
- Audio Producer Phoebe Baltazar
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Credits
powered by- Agency OUT OF OFFICE
- Production Company magna studios/London
- Director UNCANNY
- Ad Agency Actually Creative
- Post Production RASCAL
- Sound Design Harbor Picture Company/UK
- Creative Director Lewis Levi
- Copywriter Alex Motlhabane
- Executive Producer Amna Khan
- Executive Producer Neil Andrews
- Executive Producer Joel Spencer
- Producer Sidney Arthur
- Production Designer Sasha Hilton
- DP Borja Llorens
- DP Sam Hooper
- Editor UNCANNY
- Post Producer Eliza Light
- Colorist Tim Smith
- Executive Producer Jai Mhach Durban
- Sound Designer George Castle
- Sound Designer James Benn
- Audio Producer Phoebe Baltazar
How do you advertise a trainer? Sports apparel brand Nike and streetwear label Corteiz have a few thoughts in this punchy, fast-paced spot launching the R419 sneaker, created by OUT OF OFFICE and directed by UNCANNY through magna studios.
Packed with celebrity cameos, including Maya Jama, footballer Kobbie Mainoo and artist Slawn, the film unfolds through a stream of high-energy conversation, as concepts for the perfect ad give way to increasingly outlandish ways to showcase the shoes’ versatility.
Those ideas are brought to life in a series of surreal, unexpected scenarios, transporting the sneakers everywhere from outer space to a lizard-infested baby shower.
