Haste doesn't meanz Heinz

As cars speed around the Yas Marina Circuit at over 200mph for the finale of the F1 season, Heinz Arabia's frankly bonkers campaign celebrates slowness as a sign of quality with the Slowmaster 57, the Ketchup Grand Prix we've all been waiting for.

Yaseen Mohieldin directed a series of zany films for the Slowmaster 57 series, which explain in depth how the world’s first ketchup 'racetrack' pits Heinz against other condiments to highlight the brand’s flow of no more than 0.028 miles per hour. 

The ramp is designed to ensure no ketchup breaks the quality and thickness speed limit, proving that the slowest ketchup is one with the best and richest ingredients.

Against the backdrop of the Formula 1 Abu Dhabi Grand Prix, the campaign champions dawdling with targeted ads showering the Formula 1 event's slowest drivers with praise.

Ketchup enthusiasts and curious consumers can build their own ramps and observe ketchup oozing down at an astonishingly slow pace.