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Foot Locker – It Always Will Be Foot Locker

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Created by Someplace and directed by Kim Gehrig through Somesuch, this bold new anthem film for footwear retailer Footlocker takes us on a dynamic journey through iconic sneaker eras and influences.  

Punchily narrated by American rapper Method Man, the two-minute campaign, titled It Will Always Be Footlocker, positions the brand at the heart of sports and sneaker culture from its establishment in 1974 to the present day.  

A playful blend of new and archival footage celebrates the defining colours, cultures, trends and sporting icons spanning the past five decades, from the original red and black Air Jordan 1 to the tennis legacy of the adidas Stan Smith.  

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