Gucci's ode to the retro office party
In an overwhelmingly charming, self-knowing spot for the fashion label, a timewarped office full of fashionistas has one heck of a Christmas party.
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Credits
powered by
- Agency Gucci
- Production Company MAI
- Director Akinola Davies Jr
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Credits
powered by
- Agency Gucci
- Production Company MAI
- Director Akinola Davies Jr
- Assistant Director Inti Carboni
- Executive Producer Emanuele Mascioni
- DP Jeremy Valender
- Producer Gloria Bowman
- Producer Nick Hayes / (Producer)
- Production Designer Max Bellhouse
- Creative Director Michela Tafuri
- Creative Director Christopher Simmonds
- Creative Director Alessandro Michele
Credits
powered by
- Agency Gucci
- Production Company MAI
- Director Akinola Davies Jr
- Assistant Director Inti Carboni
- Executive Producer Emanuele Mascioni
- DP Jeremy Valender
- Producer Gloria Bowman
- Producer Nick Hayes / (Producer)
- Production Designer Max Bellhouse
- Creative Director Michela Tafuri
- Creative Director Christopher Simmonds
- Creative Director Alessandro Michele
With bustling offices being a distant memory for most of us, the concept of the good ol' fashioned office party sits even further in the mists of time.
Thankfully, this deliciously kitsch and quirky festive spot for Gucci sits firmly in the past with its well-clad co-workers (decked out in wooly GG jacquard scarves and hats, GG Marmont bags and the Gucci Tennis 1977 sneaker in multi-color metallic sequins) taking part in terrifically jolly Christmas party.
As described by shots' own Culture Editor Amy Kean as "mixing a 70s feel with 90s tech with an 80s song", this knowing almost-parodic ad, perfectly put together and art directed by Iconoclast's Akinola Davies Jr through MAI, charms from beginning to end.
