Gillette wants you to mollycoddle your mons pubis
In collaboration with rapper Princess Nokia, the shaving brand has released the hilariously blunt Pube Song to encourage punters to give the garden a tend.
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Credits
powered by
- Agency Grey/New York
- Production Company Strange Beast
- Director Sacha Beeley
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Credits
powered by
- Agency Grey/New York
- Production Company Strange Beast
- Director Sacha Beeley
- Executive Creative Director Javier Bonilla
- Creative Director/Art Director Rebecca Flinn
- Associate Creative Director/Copywriter Lauren Otis
- Senior Art Director Sophia Moore
- Director of Music Production Kurt Steinke
- Chief Production Officer James McPherson
- Executive Integrated Producer Keira Rosenthal
- Associate Integrated Producer Jasmine Reyes
- Executive Producer Zoe Muslim
- Executive Post Producer Ned Martin
- Post Production Gramercy Park Studios
- Head of Edit Assistant Andrea Podaski
- Composer Brian Jones
- Executive Producer Alec Setten
- Music/Audio Post BANG Music & Audio Post
- Associate Music Producer Beliansh Assefa
- Producer Louise Simpson
- Animator Nelly Michenaud
- Animator Harriet Gillian
- Animator Matt Lloyd / (Animator)
- Compositor Linus Kraemer
- Talent Destiny (Princess Nokia) Frasqueri
- Creative Director Bevan Mahaney
- Producer Nefeli Petika
- Animator Matt Partridge
- Talent Karen Lloyd
Credits
powered by
- Agency Grey/New York
- Production Company Strange Beast
- Director Sacha Beeley
- Executive Creative Director Javier Bonilla
- Creative Director/Art Director Rebecca Flinn
- Associate Creative Director/Copywriter Lauren Otis
- Senior Art Director Sophia Moore
- Director of Music Production Kurt Steinke
- Chief Production Officer James McPherson
- Executive Integrated Producer Keira Rosenthal
- Associate Integrated Producer Jasmine Reyes
- Executive Producer Zoe Muslim
- Executive Post Producer Ned Martin
- Post Production Gramercy Park Studios
- Head of Edit Assistant Andrea Podaski
- Composer Brian Jones
- Executive Producer Alec Setten
- Music/Audio Post BANG Music & Audio Post
- Associate Music Producer Beliansh Assefa
- Producer Louise Simpson
- Animator Nelly Michenaud
- Animator Harriet Gillian
- Animator Matt Lloyd / (Animator)
- Compositor Linus Kraemer
- Talent Destiny (Princess Nokia) Frasqueri
- Creative Director Bevan Mahaney
- Producer Nefeli Petika
- Animator Matt Partridge
- Talent Karen Lloyd
It's very apt that during our month-long Taboo Focus, Grey NY has released a self-censorship challenging spot for the Gillette Venus range.
Based around a smartly direct rap from Princess Nokia, It's Time to Care (For Your Pubic Hair) is a call-to-action for all those who don't like taking pubic in public.
Brought to life through some engaging animation from Strange Beast's Sacha Beeley, the film is brash and brilliant in its messaging; proudly empowering the use of 'naughty' words and relegating silly euphemisms to the bathroom bin.
“I love that Venus is using all means necessary to get people comfortable with saying pubic,” says Princess Nokia, co-writer and featured artist. “As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves. For that reason, I’m excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.”
