Share

FDJ - Loto – The Milk Bottle

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Inspired by a true story, the new FDJ Loto campaign focuses on how one couple’s luck changed when they used a barcode for their lottery numbers. 

Without focusing on the Loto itself, The Milk Bottle is a lighthearted reminder that lucky numbers can come from anywhere. Showing the bottling and transport of a milk bottle, where at any time another could have been delivered, makes the lucky couple seem all that much more fortunate. On the other hand...it could have been anyone. 

Short and to the point, the ad was developed by Havas Paris and does a great job embodying the kind of off-hand hope with which most people play the lottery. The song used is a clever nod to the uniqueness of the barcode, the vocals in the background crooning in French, “all I want is you.”

Share