Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Credits
View on- Agency Diamond Integrated Marketing/Toronto
- Production Company OPC
- Director Nick Ball
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Credits
View on- Agency Diamond Integrated Marketing/Toronto
- Production Company OPC
- Director Nick Ball
- Editing Nimiopere Film Editorial
- VFX Untold Studios/London
- Color Time Based Arts
- Audio Post Stare Crazy Music & Sound
- Production Services Film Group/Atlanta
- Chief Creative Officer Jaimes Zentil
- Senior Producer Haley Stefan
- Associate Creative Director Hayley McOstrich
- Associate Creative Director Anton Mwewa
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Producer Katarina Ireland
- Production Designer Jo Carkner
- DP David Foulkes
- Editor Graham Chisholm
- Colorist Simone Grattarola
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Credits
powered by- Agency Diamond Integrated Marketing/Toronto
- Production Company OPC
- Director Nick Ball
- Editing Nimiopere Film Editorial
- VFX Untold Studios/London
- Color Time Based Arts
- Audio Post Stare Crazy Music & Sound
- Production Services Film Group/Atlanta
- Chief Creative Officer Jaimes Zentil
- Senior Producer Haley Stefan
- Associate Creative Director Hayley McOstrich
- Associate Creative Director Anton Mwewa
- Executive Producer Harland Weiss
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Emily Harris
- Producer Katarina Ireland
- Production Designer Jo Carkner
- DP David Foulkes
- Editor Graham Chisholm
- Colorist Simone Grattarola
It's nice to give someone a bit of a cuddle if they've done something good for the world, but it's unusual to see it quite as widely spread as the people in Nick Ball's new film for the Canadian Blood Services.
Titled The Embrace, the spot sees a hapless donor suddenly beset by a multitude of hugs from all around; starting small and ending up as a huge collection of bodies.
With a lovely Marlene Dietrich cover of Pete Seeger's Where Have All the Flowers Gone? and some delightfully (intentionally) clumsy choreography courtesy of Jesse Kovarsky, this sweet ad from Diamond and OPC is the warm squeeze we all need.