Germany's crying shame
This simple but powerful new spot highlights the cause of Eckiger Tisch, which is campaigning for the victims of sexual abuse by the Catholic church.
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Credits
powered by
- Agency Grabarz & Partner/Hamburg
- Production Company Pulloverfilms
- Director Charley Stadler
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Credits
powered by
- Agency Grabarz & Partner/Hamburg
- Production Company Pulloverfilms
- Director Charley Stadler
- VFX Kollektiv VFX
- Colour KAEPTN
- Music Mokoh Music
- Copywriter Niklas Werner
- Executive Producer Patrick Hoechstetter
- DP Roman Muellegger
- VFX Supervisor Florian Weyh
- Chief Creative Officer Ralf Heuel
- Copywriter Jannis Tsikoudis
- Creative Director Tim Lehnebach
- Creative Team Lead Frederik Wetzel
- Senior Art Director Alberto Espeja Velicia
Credits
powered by
- Agency Grabarz & Partner/Hamburg
- Production Company Pulloverfilms
- Director Charley Stadler
- VFX Kollektiv VFX
- Colour KAEPTN
- Music Mokoh Music
- Copywriter Niklas Werner
- Executive Producer Patrick Hoechstetter
- DP Roman Muellegger
- VFX Supervisor Florian Weyh
- Chief Creative Officer Ralf Heuel
- Copywriter Jannis Tsikoudis
- Creative Director Tim Lehnebach
- Creative Team Lead Frederik Wetzel
- Senior Art Director Alberto Espeja Velicia
This new spot for Eckiger Tisch, directed by Charley Stadler through Pullover Films, is a hauntingly simply 50-second spot which packs an emotional punch.
Eckiger Tisch is a German non-profit association that represents the interests of those affected by sexual violence against children and young people, especially in the context of the Catholic church, and this PSA from Grabarz & Partner Hamburg uses religious iconography to power home its message.
The spot opens with a camera gliding down the aisle of a church, skimming between the pews and towards a statue of Mary, the mother of Jesus. A voice beautifully sings Ave Maria in German as the camera gets ever closer, eventually focussing on the statue's face. We then see Mary's eyes weeping blood as the captions appear; There are many theories why Mary sometimes cries. 114,000 people in Germany know why.
