Gap’s materials with moves

Launching Gap’s Spring 2024 collection, the spot Linen Moves was created in-house and directed by Jungle’s J Lloyd and Charlie Di Placido, drawing inspiration from the official video for the band’s hit Back on 74, which spawned a viral TikTok dance craze.

With a mission to capture the free-flowing movement and effortless style that a nice set of linen threads promotes, the video's scintillating choreography – by Shay Latukolan – sees South African singing star Tyla and a troupe of top tippety dancers express the sheer glee of swinging one’s linen pants around to Jungle’s mix of disco, hip-hop and funk.