Eastpak’s mixed bag
Mutant’s uplifting campaign for the backpack brand celebrates roleplaying renegades who aren’t afraid to stand out from the crowd.
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Credits
powered by
- Agency Mutant
- Production Company Caviar/Brussels
- Director Guy De la Palme
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Credits
powered by
- Agency Mutant
- Production Company Caviar/Brussels
- Director Guy De la Palme
- Executive Producer Eva van Riet
- Production Services Superkind
- Creative Director Odin Saille
- Creative/Designer Ben Boliau
- Design Director Frank Schauwaerts
- Motion Designer Bob Van den Audenaerde
- Designer Tjen Colman
- Art Director Kate van der Merwe
- DP Pierre De Villiers
- Editor Joris Willems
- Post Producer Katia Renson
- Colorist Francois Dubois
- Production Services Executive Producer Janez Vermeiren
- Production Services Executive Producer Peri van Papendorp
Credits
powered by
- Agency Mutant
- Production Company Caviar/Brussels
- Director Guy De la Palme
- Executive Producer Eva van Riet
- Production Services Superkind
- Creative Director Odin Saille
- Creative/Designer Ben Boliau
- Design Director Frank Schauwaerts
- Motion Designer Bob Van den Audenaerde
- Designer Tjen Colman
- Art Director Kate van der Merwe
- DP Pierre De Villiers
- Editor Joris Willems
- Post Producer Katia Renson
- Colorist Francois Dubois
- Production Services Executive Producer Janez Vermeiren
- Production Services Executive Producer Peri van Papendorp
Inspired by role-playing and escapist fantasy communities, which have become integral parts of today's youth cultures, lifestyle brand Eastpak's latest campaign, created by Mutant, celebrates those who dare to be different.
At the heart of the campaign, directed by Guy De la Palme through Caviar, is the colourful world of Cosplay and LARPing, which stand out for their remarkable resilience and dedication to self-expression. In vibrant and creatively-composed vignettes, the spot showcases an array of quirky, costume-clad characters as they gather at a convention.
Perfectly encapsulating the brand’s Built to Resist messaging, the campaign upholds the values of these communities by championing creativity, individuality, and resistance to the pressure of conformity.
