Share

G-Star RAW – The Rhythm of Denim

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

With a camera as nimble as the dancers it follows, HALAL director Paul Geusebroek's vibrant spot for G-Star is an innovative take on a conversation.

Tapping out rhythms to each other, whilst decked out in the latest denim clobber, the stars of The Rhythm of Denim aren't just the talented professionals in front of the camera, but the neat choreography from Jack Evans that powers the whole thing.

Marking a continuation of the brand's work with agency The Family Amsterdam, this eye-catching (and ear-seducing) film encapsulates cool and contemporary with a toe-tapping twist.

Share