It's decision time for the RAF

London agency Engine Creative has created a spot to raise awareness of the roles available within the RAF Air and Space Operations profession. 

Aimed at younger audiences the tense scenario depicts the split-second challenges and decision-making essential to protect UK skies; decisions that very few people ever get to see. 

Directed by former shots Awards New Director of the Year, David Dearlove, who is a Creative Director at Engine, the film opens with a radar operative considering what potential threat a non-responding plane poses when it appears on screen. Could it be a technical issue, a security issue or something to which the government needs to respond? Or maybe it's a passenger plane with communications issues. The weight and scope of the decision opens out as the 60-second film asks if viewers have what it takes to make such an important decision. 

“This atmospheric spot shows potential recruits that a cool head and quick thinking is crucial to a role in RAF Air and Space Operations," says Chris Ringsell, Creative Director at Engine. "Seeing the thought process of every potential eventuality play out on screen gives us a tense and visceral experience of what goes through the mind of the protagonist and asks potential recruits if they have what it takes.”