Fredrik Bond gets frisky with the crispy
A pair of workers cause some crunchy chaos in a warehouse in this cheeky spot for McDonald's France from TBWA\Paris.
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Credits
powered by
- Agency TBWA/Paris
- Production Company Stink/France
- Director Fredrik Bond
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Credits
powered by
- Agency TBWA/Paris
- Production Company Stink/France
- Director Fredrik Bond
- Post Produciton Digital District/Paris
- Post Production ELSE (In-House at TBWA France)
- Head of creative producer and CEO Maxime Boiron
- Creative Producer Elisabeth Boitte
- Post Producer Melanie Bernard
- Sound ELSE (In-House at TBWA France)
- Producer Annabelle Fournier
- Editor Matt Pochettino
- DP Benjamin Loeb
- Head of Music Olivier Lefebvre
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Food Creative Director Maud Poilpre
Credits
powered by
- Agency TBWA/Paris
- Production Company Stink/France
- Director Fredrik Bond
- Post Produciton Digital District/Paris
- Post Production ELSE (In-House at TBWA France)
- Head of creative producer and CEO Maxime Boiron
- Creative Producer Elisabeth Boitte
- Post Producer Melanie Bernard
- Sound ELSE (In-House at TBWA France)
- Producer Annabelle Fournier
- Editor Matt Pochettino
- DP Benjamin Loeb
- Head of Music Olivier Lefebvre
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Food Creative Director Maud Poilpre
The sound of other people eating isn't typically something to be celebrated, but it seems that the crunchy delights offered by McDonald's McCrispy make for a fine ice(burg lettuce)-breaking device in this cheeky new spot from Fredrik Bond.
Following a sweet pair of employees in a postal warehouse, the film, from TBWA\Paris, sees an escalation in airborne antics with every bite of their burgers; with parcels and packages exploding like a cardboard fireworks display.
With Stink director Bond showcasing the playful storytelling that he's so good at, and backed by a charming rendition of Kids in America, produced by Else, this hectic ad delivers even if the workers it concerns do not.
