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Lapierre’s light fantastic
The renowned bicycle manufacturer releases a thrilling spot that puts the world’s first light assist e-mountain bike through its paces.
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Credits
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- Agency Dept/Amsterdam
- Production Company Artillerie
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Credits
powered by
- Agency Dept/Amsterdam
- Production Company Artillerie
Credits powered by
Credits
powered by
- Agency Dept/Amsterdam
- Production Company Artillerie
Created by Amsterdam agency DEPT® and directed by Mana Studio through Artillerie, this suitably zestful spot promotes bike brand Lapierre’s E-Zesty mountain bike.
The directing duo (Nathan Almeras and Antointe Miorin) have created an eye-catching mixed media film that sees Enduro World Series mountain bike racer Adrien Dailly tearing around unforgiving terrain on the new lightweight edition of the e-Zesty range.
Shout out to ipon who provided the haunting, scratchy music and sound design.
