SMUGGLER takes it slow for Apple
A farmer transports his prize pumpkin at a less-than-optimal pace in this playful spot showcasing the battery life of the iPhone14 Plus.
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Credits
powered by
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- Production Company SMUGGLER
- Director Ivan Zacharias
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Credits
powered by
- Production Company SMUGGLER
- Director Ivan Zacharias
Credits
powered by
- Production Company SMUGGLER
- Director Ivan Zacharias
Directed by SMUGGLER’s Ivan Zacharias, this brilliantly deadpan spot, titled Battery for Miles, shows off the long lasting battery life of tech brand Apple's iPhone14 Plus.
The campaign opens with a magnificent view of a mountain range, separated by a long dusty road reaching as far as the eye can see. Two Miles an Hour by Ludacris starts to play, as a suited farmer on a tractor trundles into view towing a comically large pumpkin.
The camera comedically focusses on an iPhone14 mounted on his vehicle, which guides him down the one-way road for 102 leisurely miles thanks to its enduring battery life.
