First Dates director creates a show full of Cadbury Heroes
YouTube series Families Reunited sees the brand associate itself with parents trying to bond with their teenage children.
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Credits
powered by
- Agency VCCP/London
- Production Company Curate Films
- Director David Symmons
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Credits
powered by
- Agency VCCP/London
- Production Company Curate Films
- Director David Symmons
- Editing Whitehouse Post/London
- Post Production Splice Post
- Executive Producer Dan Dickenson
- Producer Madeleine Sanderson
- DP Paul Rudge
- Editor Elena De Palma
- Editor Online Tristan Lancey
- Colourist Adam Dolniak
- Post Producer Ramit Anchal
- Sound Design & Mix Jack Lewis
- Creative Director Chris Birch
- Creative Director Jonny Parker
- Creative Director Ben Evans
- Executive Creative Director Darren Bailes
- Producer Carly Parris
Credits
powered by
- Agency VCCP/London
- Production Company Curate Films
- Director David Symmons
- Editing Whitehouse Post/London
- Post Production Splice Post
- Executive Producer Dan Dickenson
- Producer Madeleine Sanderson
- DP Paul Rudge
- Editor Elena De Palma
- Editor Online Tristan Lancey
- Colourist Adam Dolniak
- Post Producer Ramit Anchal
- Sound Design & Mix Jack Lewis
- Creative Director Chris Birch
- Creative Director Jonny Parker
- Creative Director Ben Evans
- Executive Creative Director Darren Bailes
- Producer Carly Parris
An easy shorthand, we find, for the difference between branded content and conventional commercials is that a commercial is something you're 'forced' to watch whilst checking out a show you're keen on, whereas content is something you choose to.
It's telling, therefore, that during this slickly-produced web series for Cadbury Heroes, we found ourselves expecting ad breaks to pepper the content, such was it's authentic, TV show construction.
With Families Reunited, VCCP have taken a Cadbury-researched insight: that over half (55%) of families feel disconnected with their children as they reach teenage years; and used it as a springboard into the kind of heartwarming documentary series that fills TV screens on weekday evenings.
Cleverly drafting in the purveyors of said shows - the series director, David Symmons, and producer of BAFTA-winning First Dates both helping with its construction - the result is an engaging and entertaining watch that not-so-much apes its parent TV genre, but feels like an legitimate addition to it.
