ENO hires Hide the Pain Harold

Haleon – Cara de Azia

Credits

Agency Publicis/Rio de Janeiro
Production Company Surreal Hotel Arts
Director Carlao Busato

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Credits

Agency Publicis/Rio de Janeiro
Production Company Surreal Hotel Arts
Director Carlao Busato
Copywriter Claudio Jose Oliveira
Creative Director Laura Azevedo
Executive Creative Director Dani Ribeiro
Director Luigi Parisi
Chief Creative Officer Carlao Busato

Post Company Warriors VFX
Audio Post Jamute
Music Producer James Feeler
Sound Designer Fernanda Galetti
Sound Designer Otavio Bertolo
Sound Designer Rafael Laurenti
Creative Director Deia Matos
Line Producer Ale Borzani

DP Alex Akira
Executive Producer Milena Trindade
Head of Production Luciana Oppido
Head of Production Lu Martins
Line Producer Joao Avena
Post Producer Bruno Melo
Finishing Murillo Moura
Editor Jon Kadocsa

Colorist Acauan Pastore
Music Producer Marcos Vaz
Art Director Leonardo Azevedo
Art Director Rafael Homor
Art Director Vitor Salioni
Copywriter Ana Scala
Creative Director Ricardo Schreier
Creative Director Claudia Cecilia

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You may not know his name, but you'll almost certainly recognise the miffed smile of András Arató, aka internet meme Hide the Pain Harold.

Utilising his unique look of discomfort is this hilarious campaign from Publicis Groupe for Brazillian antacid Eno, in which Arató appears as the Cara de Azia (Heartburn Face) through a series of fun vignettes.

Directed by Carlão Busato and Luigi Parisi, the spot sees our hero find peace and happiness with a cheeky dose of the calming powder. Free that pain, Harold!