The ODESUR Games get a boost
This new campaign for the upcoming South American Games is a tour de force of athletic action.
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Credits
powered by
- Agency Garabato MullenLowe/Paraguay
- Production Company The Lab/Paraguay
- Director Juan Cordoni
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Credits
powered by
- Agency Garabato MullenLowe/Paraguay
- Production Company The Lab/Paraguay
- Director Juan Cordoni
- Creative Alejandro Salamanca
- Creative Alejandro Duarte
- Creative Diego Centurion
- Executive Producer Ale Houston
- Producer Patricia Sanchez
- DP Diego De Garay
- Composer Francisco Dante Villalba Garibaldi
Credits
powered by
- Agency Garabato MullenLowe/Paraguay
- Production Company The Lab/Paraguay
- Director Juan Cordoni
- Creative Alejandro Salamanca
- Creative Alejandro Duarte
- Creative Diego Centurion
- Executive Producer Ale Houston
- Producer Patricia Sanchez
- DP Diego De Garay
- Composer Francisco Dante Villalba Garibaldi
The South American Games, organised by Organizacion Deportiva Sudamericana (ODESUR) and recognised by the International Olympic Committee (IOC), is the continent's multi-sports event.
This new campaign created by Garabato MullenLowe Paraguay for the upcoming event features a collection of athletes of varying ages who are looking to harness their skills, apply their training and give their all at the Games.
Directed by Juan Cordoni through the lab, the epic, two minute spot is enhanced by some nifty animation and VFX additions which include demonic opposition players, shark-like powers of swimming and some lightsabre-esque fencing action.
