Elimin8hate asks what's in a name?

Directed with great sensitivity by Kevin “Jin Kwan” Kim, this lovely spot explores the pain and confusion that can lie behind a name trapped between quote marks.

Starting with his birth into the loving Lee family of Korea, who name him Jun Ho, the story follows the boy’s subsequent difficult uprooting from his home and his attempts to settle into a new environment.

An environment where he feels he should lose part of his heritage and identity – the Jun Ho part of him – by adopting a Western name, Daniel.

A classic example of cinema’s ability to show not tell, the film obliquely depicts the boy’s ultimate arrival at acceptance of his dual identity, when he realises he can be both Asian and Canadian by keeping both his original and his new name.

Elimin8Hate (E8) is the advocacy arm of the Vancouver Asian Film Festival and aims to harness the power of art, culture and media to eradicate racism against Asian Canadians.