EA Sports' match day mania
Wieden + Kennedy cast football fans and legends alike in an immersive spot that authentically recreates the excitement of a real, large-scale match.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Blink Productions
- Director Jungle
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Blink Productions
- Director Jungle
- Sound Design & Mix 750mph
- Editor Cut+Run/London
- VFX The Mill/Los Angeles
- Sound Design Sam Ashwell
- Sound Design Mike Bovill
- Sound Head of Production Martin Critchley
- Audio Producer Olivia Ray
- Edit Executive Producer Amburr Farls
- Edit Head of Production Brady Fiero
- Production Manager Sebastian Jowers
- Production Assistant Harry Hardwick
- DP Arnaud Potier
- Production Designer Tristan Martin
- 1st AD Javier Zamorano
- Producer (Paris) Angela Gomez Alba
- VFX Producer Tennyson Turner
- VFX Producer Rebecca Pemberton
- VFX Supervisor Valentin Serafimov
- Senior Color Producer Christina De Guzman
- Color Producer Jackson Winkler
- Director's Assistant Max McLachlan
- Executive Producer Paul Weston
- Executive Producer Patrick Craig
- Producer Corin Taylor
- Production Designer Simon Davis / (Production Designer)
- 1st AD Ben Gill
- Director (London Pick Up) Bob Harlow
- Producer (London/ Manchester Pick Up) Emily Atterton
- Production Manager (Liverpool) Anna Jones
- Production Manager (London) Rosie Marchant
- Production Manager (Manchester) Beatrice Warren
- Producer (Madrid) Mario Padilla
- Editor Managing Partner Michelle Eskin
- Editor Ben Campbell
- Editor Sam Jones / (Editor)
- Editor Sally Cooper
- Editor Moss Eletreby
- Senior Post Producer Brian Mulvey
- VFX Executive Creative Director Chris Knight
- VFX Vice President of Production Misha Stanford-Harris
- VFX Executive Producer Hillary Thomas
- VFX Executive Producer Troy Smith
- Colorist Daniel de Vue
- Head of Production, Color Brandee Probasco
- Art Director Nate Nowinowski
- Associate Producer Chloe Jarnac
- Copywriter Jason Scott
- Creative Director Sara Phillips
- Executive Creative Director Ana Balarin
- Executive Creative Director Hermeti Balarin
- Executive Creative Director John Petty
- Group Brand Director Camille Cheeks Lomax
- HP Orlee Tatarka
- Lead Integrated Producer Danielle Magee
- Managing Director Jessica Monsey
- Producer Nicole Kaptur
- Senior Creative Janelle Wallace
- Talent Jack Grealish
- Talent Alex Greenwood
- Talent Sam Kerr
- Talent Kylian Mbappe
- Talent Virgil Van Dijk
- Talent Zinedine Zidane
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Blink Productions
- Director Jungle
- Sound Design & Mix 750mph
- Editor Cut+Run/London
- VFX The Mill/Los Angeles
- Sound Design Sam Ashwell
- Sound Design Mike Bovill
- Sound Head of Production Martin Critchley
- Audio Producer Olivia Ray
- Edit Executive Producer Amburr Farls
- Edit Head of Production Brady Fiero
- Production Manager Sebastian Jowers
- Production Assistant Harry Hardwick
- DP Arnaud Potier
- Production Designer Tristan Martin
- 1st AD Javier Zamorano
- Producer (Paris) Angela Gomez Alba
- VFX Producer Tennyson Turner
- VFX Producer Rebecca Pemberton
- VFX Supervisor Valentin Serafimov
- Senior Color Producer Christina De Guzman
- Color Producer Jackson Winkler
- Director's Assistant Max McLachlan
- Executive Producer Paul Weston
- Executive Producer Patrick Craig
- Producer Corin Taylor
- Production Designer Simon Davis / (Production Designer)
- 1st AD Ben Gill
- Director (London Pick Up) Bob Harlow
- Producer (London/ Manchester Pick Up) Emily Atterton
- Production Manager (Liverpool) Anna Jones
- Production Manager (London) Rosie Marchant
- Production Manager (Manchester) Beatrice Warren
- Producer (Madrid) Mario Padilla
- Editor Managing Partner Michelle Eskin
- Editor Ben Campbell
- Editor Sam Jones / (Editor)
- Editor Sally Cooper
- Editor Moss Eletreby
- Senior Post Producer Brian Mulvey
- VFX Executive Creative Director Chris Knight
- VFX Vice President of Production Misha Stanford-Harris
- VFX Executive Producer Hillary Thomas
- VFX Executive Producer Troy Smith
- Colorist Daniel de Vue
- Head of Production, Color Brandee Probasco
- Art Director Nate Nowinowski
- Associate Producer Chloe Jarnac
- Copywriter Jason Scott
- Creative Director Sara Phillips
- Executive Creative Director Ana Balarin
- Executive Creative Director Hermeti Balarin
- Executive Creative Director John Petty
- Group Brand Director Camille Cheeks Lomax
- HP Orlee Tatarka
- Lead Integrated Producer Danielle Magee
- Managing Director Jessica Monsey
- Producer Nicole Kaptur
- Senior Creative Janelle Wallace
- Talent Jack Grealish
- Talent Alex Greenwood
- Talent Sam Kerr
- Talent Kylian Mbappe
- Talent Virgil Van Dijk
- Talent Zinedine Zidane
Kicking the trend of highly polished sports gaming ads, EA Sports has released an energetic campaign that captures the highs, lows, tension and passion of match day to promote the video game FIFA 23.
Matchday, directed by Jungle through Blink, features footy fanatics uniting in universal match day rituals. Some of the sport’s biggest stars can be spotted in the film, including Kylian Mbappe, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil Van Dijk, Jack Grealish and Chloe Kelly.
As keen football fans themselves, directing duo Jungle took inspiration from the build up to a real football match, referencing every detail from the knock-off football shirts to the crowded, sweaty bus that rattles through the city centre towards the stadium.
“We set out to depict that energy with a simple idea—the world’s game gets its match day— in celebration of an especially stacked FIFA 23 that will bring fans two World Cups, HyperMotion2, and women’s club football for the first time ever.”
