Everlast's lasting legacy
The American sports equipment brand captures British professional boxer Conor Benn in a powerful short film.
)
Credits
powered by
- Agency Client Direct
- Production Company Fresh Base
- Director Toby Jones
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Production Company Fresh Base
- Director Toby Jones
- Music & Sound Brother Music
- Producer Gaurav Kumar
- DP Tristan Chenais
- Editor Jamie Sivers
- Colorist Dan Moran
- Color Producer Suzi Grochala
- Sound Designer Artur Strakhov
- Talent Conor Benn
Credits
powered by
- Agency Client Direct
- Production Company Fresh Base
- Director Toby Jones
- Music & Sound Brother Music
- Producer Gaurav Kumar
- DP Tristan Chenais
- Editor Jamie Sivers
- Colorist Dan Moran
- Color Producer Suzi Grochala
- Sound Designer Artur Strakhov
- Talent Conor Benn
Directed by Toby Jones through Fresh Base, Create Your Legacy explores Conor Benn’s career through a poetic script in which he discusses his life in boxing, and how some people believe that he lives in the shadows of his father, Nigel Benn.
The script jumps between two narratives; one, which references the media's opinion of him, and the other, which refers to his mentality towards it.
Each narrative has a different aesthetic - using 16mm footage in black and white to portray the media, coupled with ALEXA Mini footage to create a sharp and focussed picture representing Conor's driven mindset.
Fresh Base Founder, Gaurav Kumar said: “With the legacy fight about to be announced, we had a very small window to get this film made before we would lose access to Conor. We also needed to use his own training gym to fit around his schedule, which our Art Department, led by Xander Mitchell, did an incredible job at working around to create a beautiful set for us to film in.”
