Dentsu give us an 'out of lockdown' tune that's catchy as hell
In a joyful ditty for disinfectant company SMV Japan, we're reminded of some of the things we need to watch out for now once we're allowed out of our houses.
Credits
powered by- Agency Dentsu/Tokyo
- Production Company AOI Pro. Inc
- Director Ryosuke Sone
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Credits
powered by- Agency Dentsu/Tokyo
- Production Company AOI Pro. Inc
- Director Ryosuke Sone
- Executive Producer Masaomi Watanabe
- Creative Director Yusuke Shimano
- Producer Yoko Asano
- Copywriter Chieko Manako
- Art Director Ryosuke Sone
Credits
powered by- Agency Dentsu/Tokyo
- Production Company AOI Pro. Inc
- Director Ryosuke Sone
- Executive Producer Masaomi Watanabe
- Creative Director Yusuke Shimano
- Producer Yoko Asano
- Copywriter Chieko Manako
- Art Director Ryosuke Sone
First things first, we're really sorry if you were planning on having any other tunes stuck in your head today, as the earworm at the heart of Dentsu Japan's Stay Alert Song is likely to stick around for quite a while.
Created for disinfectant company SMV Japan for... reasons... the film is the joyous brainchild of Creative Director Yusuke Shimano and director Ryosuke Sone, reminding us of important things like "be aware that your lunch doesnʼt smell, 'cos thatʼs not very nice at all", "Donʼt cry if your pets arenʼt with you, just go play with them at your house" and "you canʼt mute your behind, so be aware not to pass air"
Vibrantly animated and full of smile-inducing lyrics and images, this could just be the feel-good hit of the summer.