Barnardos' not so happy birthday
This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.
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Credits
powered by
- Agency BBH/Dublin
- Production Company Iconoclast UK
- Director David Leon
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Credits
powered by
- Agency BBH/Dublin
- Production Company Iconoclast UK
- Director David Leon
- Editing Final Cut/London
- Color No.8
- Sound Design Factory Studios/London
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Sam Caren
- Creative Director Aubrey O’Connell
- Art Director Simran Sidhu
- Copywriter Katy David
- Producer Sorcha Bacon
- Executive Producer Jean Mougin
- Executive Producer Guy Rolfe
- Head of Production Beatrice Warren
- Production Designer Shaun Fenn
- DP Nick Morris
- Editor Matt Gabzdyl
- Edit Producer Nikki Porter
- 2D Lead Daniel Morris
- VFX Producer Dafydd Upsdell
- Colorist Matt Turner
- Executive Producer Ollie Ireland
- Executive Creative Director Jon Clarke
- Audio Producer Ciara Wakley
Credits
powered by
- Agency BBH/Dublin
- Production Company Iconoclast UK
- Director David Leon
- Editing Final Cut/London
- Color No.8
- Sound Design Factory Studios/London
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Sam Caren
- Creative Director Aubrey O’Connell
- Art Director Simran Sidhu
- Copywriter Katy David
- Producer Sorcha Bacon
- Executive Producer Jean Mougin
- Executive Producer Guy Rolfe
- Head of Production Beatrice Warren
- Production Designer Shaun Fenn
- DP Nick Morris
- Editor Matt Gabzdyl
- Edit Producer Nikki Porter
- 2D Lead Daniel Morris
- VFX Producer Dafydd Upsdell
- Colorist Matt Turner
- Executive Producer Ollie Ireland
- Executive Creative Director Jon Clarke
- Audio Producer Ciara Wakley
Barnardos has released a thought-provoking campaign, created by BBH Dublin, to highlight the challenges some children in Ireland face.
Directed by David Leon, through Iconoclast, the spot follows a young boy as he recounts his childhood birthdays. It begins with him telling a story of a perfect day, surrounded by friends, family, presents and a huge cake ablaze with candles.
As the story is then repeatedly retold, with each blow of the candle, more of the facade is chipped away to get to the truth; his birthdays – as told to a Barnardos counsellor by the boy, how a teenager looking back – were unbearably lonely and impoverished.
Sean Bergin, Fundraising Manager at Barnardos Ireland, says, “Birthdays generally bring feelings of joy and happiness. This is a stark contrast to the reality of childhood for many children in Ireland. BBH Dublin nailed the storytelling to highlight the positive impact Barnardos is able to make when able to intervene early.ˮ
