Cricket's great balls of fire

A summer of sport awaits us, with the Olympics in Paris, the Euros in Germany and the focus of this campaign, the T20 World Cup, which is being held in the West Indies and the US.

This new spot, created by Matta London and directed by Bullion's Ben Murray, hits a six as we witness people gazing skyward at a series of streaks making their way across the sky. Reminiscent of every great (and not so great) alien invasion or plummeting asteroid movie, the worried onlookers stare in wonder and fear at the unidentified objects making their way to Earth.

Of course, far from being an invading species from a galaxy far, far away, it's revealed that the objects are cricket balls struck with such viciousness that they have entered space and are on the downward trajectory.

"I invested a lot of time at treatment stage in developing the character ideas," said Murray," building out their world and always angling for a laugh where I could - like Mr Soho House in the pool, who gets annihilated by the cricket ball. I also did a deep dive into the disaster movie genre in the lead up and found myself circling back to Don’t Look Up multiple times. The film does a great job of retaining a sense of humour throughout and, in a similar way, I wanted to undercut and subvert the tension that we build at the front end of the commercial, by paying it off with an unexpected reveal."