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Vicks – Care Lives On

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The Covid-19 pandemic has led many to reappraise and truly appreciate healthcare workers throughout the world.

In telling the extraordinary real-life story of the late Dr Dnyaneshwar Bhosale, Vicks and Publicis Groupe-owned, Power of One (PG One) not only draw attention to a selfless act of care, but also pay tribute to doctors in India on National Doctors’ Day 2021.

Directed by Anand Gandhi, Care Lives On uses the powerful voice of Mrs. Priyanka Bhosale, Dr Bhosale's widow, to frame a tale that is both beautifully rendered in its cinematography and performances, and startlingly poignant in our current time.

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